第１２回　WORKSHOP報告（４月２３日） / 参加者５１名

＜４月２３日のWORKSHOP開催報告をご覧ください＞

http://ameblo.jp/es2011/entry-10876333381.html

みなさんこんにちは。

４月２３日に行われた第１２回の

WORKSHOP報告をさせていただきますね。

この日はあいにくの雨模様だった

せいかどうかはわかりませんが、

予定していたよりもかなり少ない参加者でした。

ただそれでも５2名の方にご参加いただき

そのほかにも２名のNPO団体の見学の

かたがおられましたので、賑やかな

WORKSHOPとなりました。

この日後半のマテリアルは

「アップル社の弱点」

についてでした。

iPhone、iPad、iPod

の成功によって

一時の低迷から

完全復活したアップル社ですが

CNNのライターの記事によると

３つの弱点があるそうです。

このところiPhoneでマテリアル

記事をWORKSHOPの現場で

確認しているメンバーや

まだ少数ですが、iPadを

使用しているメンバーも

見受けられます。

すっかり生活に浸透した

アップル社の商品ですが

さて今後の見通しはどうなのでしょうか。

とても興味深いマテリアルでした。

さて今回の詳細を

ご覧ください。

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＜英語サークル　E’s club　第１２回workshopのご案内＞

みなさまこんにちは、E’s club幹事のKです。第１２回workshopの詳細をお送りします。
今回は「泉佐野地球交流協会」というNPO法人の運営者の方々が数名、ご見学にいらっしゃいます。
ディスカッションにもご参加いただく予定ですので、一緒に英会話を楽しみましょう！
今回のマテリアルは前半をKが、後半を同じくE’s club幹事のWさんが担当します。
テーマは「変化」と「アップル社」です。
[今週のマテリアル]

４月は年度の初めです。
職場に新しいメンバーが入ってきたり、仕事内容が変わったりなど、
みなさんの周りにも、みなさん自身にも、何らかの変化があったのではないでしょうか。
今回のFirst halfでは、そのような「変化」について話してみたいと思います。

1.最近あなたの周りに何か変化はありましたか？
Are there any changes around you recently?

2.最近あなた自身に何か変化はありましたか？
Are there any changes about you recently?

3.環境の変化に対処するためのコツを披露してください。
Show some tips to deal with the change of circumstance around you.

4.あなた自身の「ここを変えたい」というところはどこですか？
On which part of yourself do you want to change?

5.E’s clubに「ここが変わってほしい」と思うところはどこですか？
What would you like E’s club to change?
こんにちは、Wです。
今回はアップル社をトピックとして取り上げました。カリスマ経営者スティーブジョブズ率いるアップル社は、
現在世界中でヒット商品を連発し大成功を収めています。そんな完璧に見えるアップル社でも、
しかしながら、いくつかの弱点があるようです。
皆さんの中でも多くの方がアップル社製品愛用者だと思いますが、今回はアップル社が大成功した理由と
今後アップル社が弱点をどのように克服するべきか議論して頂きたいと思います。

[Agenda]

[Question]
1. Do you have Apple’s products? What are the advantages of Apple’s products?

2. Why do you think Apple’s products made huge hits all over the world?

3. Do you think the iPad2 deserved to be called a “post-PC device”
even though it needs to be plugged into a computer to activate and
sync?

4. The iPod and the iPhone have been forces in the music and
smartphone industries.
What do you think of Apple’s marketing so far ?
And do you think they will continue to grow ?

5. Please share your ideas how Apple can overcome these weaknesses.

Apple’s three biggest weaknesses

Editor’s note: This is another in a series of Business Insider
commentaries debunking common tech myths.

(Business Insider) — Apple and CEO Steve Jobs have celebrated a
string of huge hits over the past several years, including the iPhone,
the iPad and the MacBook Air.
Reviews have been mostly glowing, sales have been strong and investors
have cheered, sending the stock up 40% over the past 12 months. Apple,
which was struggling a decade ago, is now the world’s most admired and
highly valued tech company.
But Apple is not perfect. In fact, the company has several weaknesses
to address:

1) The cloud. Apple has been bragging about how the iPad 2 is a
“post-PC” device, but you still need to plug it into a computer to
activate and sync it. The easiest way to get photos off your iPhone is
to email them to yourself. You still can’t sync your iTunes music over
Wi-Fi or 3G. This is a shame.
Apple needs to think about the cloud the way Google does — as the
future of mobile services. You shouldn’t be tied to a USB cord to
access files. You shouldn’t need a PC to use a “post-PC” iPad. You
shouldn’t have to email a map link from your computer to your iPhone.
Perhaps this is part of Apple’s new version of iOS, due sometime this year.
The company has a huge new data center in North Carolina and can’t be
blind to the fact that other companies — Dropbox, Amazon, Google,
etc. — are doing very cool things with the cloud.
But for now, Apple is still weak here — MobileMe and Apple’s iOS push
notifications not withstanding.

2) Social. Apple has tried to do “social” a bit with Ping, its social
network based around iTunes music, and GameCenter, its social gaming
service. They aren’t huge hits. Apple has not been able to go as deep
integrating Facebook or other social networks into its products as
some Android devices or Microsoft’s Windows Phone 7 have.
Some of this could be to reduce Apple’s dependence on other companies,
so the iPhone is more reliable. But it seems that Apple and Steve Jobs
don’t really get social, and don’t see its value. That could burn them
in the long run.
Or perhaps, again, this could be addressed in the next version of iOS.
For instance, Apple could go a long way by making the iPhone’s
built-in Photos app more social, like the popular Instagram app. And
Apple’s marketing boss Phil Schiller is all over Instagram. So it’s
not like the company isn’t highly aware of what’s out there.
This isn’t to say that Apple should replicate Facebook, or even try to
build its own general-purpose social network. But integrating your
existing online social connections could be useful for many of Apple’s
products, ranging from the iPhone’s address book to the App Store to
photo sharing. So it’s time for Apple to do more here.

3) The living room. The new Apple TV just got a small upgrade, in the
form of live video streaming for MLB and NBA games. But it’s still the
weakest of Apple’s products, with a relatively limited selection of
video. And it’s definitely not something TV companies like Comcast or
DirecTV are worried about.
Apple could improve Apple TV with an app store within the next year or
so — gaming could be big! — and more video content sooner. But it’s
a challenge, because this is a situation where Apple has to decide
between being a good platform — and allowing rival companies like
Netflix, Hulu, or Amazon to thrive — and being a dominant content
seller by keeping an iTunes monopoly.
The good news for Apple is that no one else is really putting up a
fight here yet. Google TV isn’t a big success, while Boxee, Roku and
TiVo Premiere haven’t caught on with mainstream consumers. So Apple
can take its time. Heck, Apple may even come out with an actual
television someday.
Also, these are all areas where Apple is relatively in control of its
destiny, and can make improvements.

There are some other areas where Apple is vulnerable, such as the
threat posed by Google’s Android system, and possible production
problems because of the earthquake and tsunami in Japan. But that’s a
different list.

April 7, 2011 CNN
By Dan Frommer, Business Insider.

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