第２６７回 Workshop報告（９月２８日）/参加者１７名

≪FIRST HALF≫

A New Style of Content Consumption

Fast content is a growing trend where time efficiency, or “タイパ” (time performance), is highly valued, especially among the younger generation. This has led to the rise of new services that allow us to consume as much content as possible in a short amount of time. For example, platforms like YouTube Shorts and TikTok offer a quick and engaging way to enjoy multiple pieces of content in a short period. Some game developers are also allowing players to skip many cutscenes.

On the other hand, there’s a buzzword called “FOMO,” which stands for “fear of missing out.” It’s the feeling of anxiety that comes from not wanting to miss out on fun content or experiences that others are enjoying.

In this session, I want you to think about how you prefer to enjoy content and how this affects your lifestyle and emotions.

*At the end of the session, please share what your group discussed about Q4.

<Questions>

1. As an icebreaker, please list examples of fast content.

2. Which do you prefer to skip, fast-forward content, or take your time? Why?

3. Have you experienced FOMO? If so, please share your experience. If not, what do you think about it?

4. Do you think having FOMO is a negative thing? Please explain the reasons. How do you usually deal with it?

<Reference>

Fast Content: コンテンツ消費のカルチャーがどう変わる?! (バイリンガル英会話ポッドキャストCROSSTALK) 

≪LATTER HALF≫

Should companies accelerate paid service?

Currently, introducing a paid service is increasing not only theme park but also railway companies. One of the examples is “Universal express pass”. Some people have a positive impression and use this service proactively, but others are not.

It seems that customers accept the service compared to before, and in fact, users asked, “Hirakata Park” to introduce it. The theme park decided to apply “Priority boarding pass” for popular attractions based on customers’ requests. It was astonishing to me and made me feel that the time has changed.

In addition, Hankyu Railway introduced seat reservation service on Hankyu Kyoto line this July. Keihan Electric Railway Co., Ltd, and JR West already did it.

Therefore, I would like to know what other people think about this situation.

<Questions>

1. Have you ever used paid service for theme parks or railway companies? If yes, please describe your experience such as the place, and what you felt about the service. If not, please explain the reasons.

2. Please enumerate positive and negative things about paid service in the theme park and railway industry from the perspective of both companies and customers.

3. Should companies in the theme park and railway industry accelerate paid service?  Please explain your opinion with consideration above.

After sharing your ideas, please decide for or against in your table and share a conclusion after the discussion.

<Reference>

大阪の遊園地・ひらパーが「優先乗車券」を導入へ、客からの要望受け

https://news.yahoo.co.jp/articles/1dee2cd44121c5be7649a9409e580755cc86a6d3

TOKYO Disney RESORT　ディズニー・プレミアムアクセス

https://www.tokyodisneyresort.jp/tdl/guide/disneypremieraccess.html

Universal Studio Japan エクスプレス・パス

https://www.usj.co.jp/ticket/expresspass/

阪急電車　PRiVACE

https://www.hankyu.co.jp/privace/index.html

JR西日本 Aシート

https://www.jr-odekake.net/railroad/service/a-seat.html

京阪電車　プレミアムカー

https://www.keihan.co.jp/traffic/premiumcar/

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