第２５４回 Workshop報告（２月１７日）/参加者１２名

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《今回のworkshop》
○【前半】：Barbie Commercials
○【後半】：Kita-Osaka Express extended to Mino-Kayano
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≪FIRST HALF≫

＜Agenda＞

New Year’s Resolutions

今回の前半マテリアルは下記のサイトから引用しました：generalB2_002 (sankei.co.jp)）

While studying about advertising, I came across these two Barbie commercials, one from the 1960s and one much more recent from the 1990s. It made me aware of just how much advertising has changed over the years, and how it has remained the same.

Barbie is a really good example to show this because she has been around for so many years, and while she might have different hairstyles or clothes, she is still pretty much the same. In the early 1960s commercial there is much more focus on the new features of the doll and how she is better than the older one. The promotion of being able to trade in your old Barbie to get the new Barbie cheaper is something we would never see today. It shows how there was more of a focus on the usefulness of the product and not just collecting more of the product. This 1960s commercial seems to promote the importance of getting the newest model, but newer commercials seem to focus more on collecting all the Barbies.

There are many different dolls advertised in the second commercial, and now they would never promote having only one Barbie because that would completely put the company out of business. It reminded me of how we discussed in class that Americans used to value the longevity of the product they had but now the focus seems to have shifted to getting the newest trend.

<Questions>

1. What makes the commercial of Barbie today different from the commercial of Barbie before?

2. Which style do you like more, the 1960‘ s advertisement or today’s advertisement? Why?

3. Please describe a product commercial that you like and explain the reason of it.

<References>

・マテリアル本文：generalB2_002 (sankei.co.jp)

・参考動画：https://youtu.be/t0fbKMW84Uc

≪LATTER HALF≫

＜Agenda＞

Kita-Osaka Express extended to Mino-Kayano

Osaka Metro announced the details of its timetable revision on Jan 23, 2024. The revision date is March 23rd. At the same time, the Kita-Osaka Express, which the Midosuji line directly connects to, will be extended from Senri-Chuo to Mino-Kayano.

　The Midosuji line will no longer have any trains bound for Senri-Chuo, which will instead be bound for Mino-Kayano. According to Osaka Metro, the number of trains will be increased during weekday morning rush hours.

　I am actually one of the users of the Midosuji line, and worried about making the train more crowded due to this extension. Also, I am curious about how people’s reaction would be and how the Osaka metro would deal with the potential problem.

<Questions>

Q1. Ice break questions

How do you commute to your workplace?

What is your ideal commute way?

How important commute way and commuting time are in your life?

How do you use your commuting time? Are there specific things you usually do in your commuting time?

Q2

Are there any complaints against public transportation such as buses, taxis, airplanes etc.?

Have you ever seen any troubles in public transportation? If you do not, please share some news related to troubles in public transportation.

Q3

The extension of the Kita-Osaka Express line to Mino-Kayano is expected to cause some problems such as making trains more crowded than at present.

Assume that there will be many complaints from users of the Kita-Osaka Express and Midosuji Line after opening.

What kind of problem would happen?

What can be done by the train company to solve the problem?

Please share 2-3 problems and solutions to the potential problem after the discussion.

<References>

https://news.yahoo.co.jp/articles/5906e5b0a7fa90c3be13fbfdd14692cc7c952f80

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