第28回Online workshop報告(12月4日)

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《今回のworkshop》
○What will be the upcoming trending product in 2022?
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<Agenda>”What will be the upcoming trending product in 2022?

The end of the year is coming, and it is time to look back at what the year 2021 was like.

There are some famous ranking lists that show the trend of this year.

One of the famous rankings is “New Words and Buzzwords Award”, the list is compiled by U-Can. This year’s list contains 30 buzzwords and new words. There are some examples of buzzwords.

1. Rojyo-Nomi (Drinking on the streets): some people drink on the street because restaurants could not offer alcohol late at night by the restrictions of pandemic prevention.

2. Ika-Gemu(Squid Game): the famous Korean Netflix show.

3. Maritozzo: the cream-filled sweet buns which are typically eaten in Rome.

Other than the above words, nine words regarding the Tokyo Olympics were nominated too.

Another ranking that reflects this year’s trend is “Top 30 list of Hit products in Japan” listed by the Nikkei Trending magazine. The list selected “TikTok-Ure” as the first place. “TikTok-Ure” is the movement that some products sold very well triggered by TikTok videos. For example, a book that was published thirty years ago became viral because it featured on TikToker. The book ended up being reprinted with over 95,000.

More or less, we decide to purchase products influenced by trends. I want to ask you, what products or services will be famous and why in 2022. I hope it will be a good opportunity to think of 2021 and what you hope for next year.

<References>

「新語・流行語大賞」候補に “副反応” “ピクトグラム”など | NHKニュース

These are nine of the most popular buzzwords in Japan in 2021 (timeout.com)

21年ヒット商品1位は「TikTok売れ」 動画で消費を動かす(日経クロストレンド) – Yahoo!ニュース

<Questions>

1. What did you think about the list of “New Words and Buzzwords Award”? Did you find any unexpected words?

2. What was the hit product or service personally this year?

3. What is the important factor of creating the trend? (Such as events, behavior patterns, weather, etc.)

4.  Please share upcoming trending products or services in 2022 from the below two categories.

I.  Food

II. Daily use items or services

Please share the answer with the reason why it may become popular based on the discussion of previous questions.

I want you to share the answers at the end of the discussion.

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