第11回Online workshop報告(2月6日)

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《今回のworkshop 》
Shikakeology-Fun can change our behavior for the better
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<Agenda>Shikakeology-Fun can change our behavior for the better

Volkswagen made series of “Fan theory campaigns”. The company made, “The world deepest bin”, this rubbish bin makes sound when you throw away something in it. As a result, 72kg of rubbish was collected in the bin, which was 41% more than usual bin for just one day. This campaign video told us the message,” Fun can obviously change behavior for the better”. This fun theory campaign is an example of “Shikakeology”.

“Shikakeology” is the concept advocated by Naohiro Matsumura, a professor of the Osaka University. He explained ‘‘Shikake’’ including three characteristics as below.

1. A Shikake is an embodied trigger for behavior change.

2. The trigger is designed to induce a specific behavior.

3. The behavior solves a social or personal problem.

“Shikakeology” is not a straightforward approach to solve problems. Putting up the poster “Please throw trash in the trash can” is an easy approach. However, “The world deepest bin” is one of the approaches of “Shikaeology”. People throw away trash in the world deepest bin because they want to hear the funny sound of trash falling down.

 There are many restrictions and rules in the covid-19 pandemic era. You might be exhausted following these new rules. I believe “Shikaeology” could be one of the effective methods that help us adapt to the “New Normal” not stressfully. In today’s discussion, I want to think with you about how fun can change our behavior for the better.

 <Reference>
<Must>
Volkswagen Fun Theory Campaign: It’s easy to change people’s habits … if we make it fun – Abricot Production

URL:https://abricot-production.com/volkswagen-fun-theory-campaign-its-easy-to-change-peoples-habits-if-we-make-it-fun/

東洋経済オンライン 「仕掛学」は感染拡大を止める切り札になるか  

URL: https://toyokeizai.net/articles/-/359794

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