第209回 Workshop報告(12月7日) /参加者45名

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《 今回のworkshop 》
○workshop参加人数:45名(うち新人の方:2名)
○【前半】:Brand Logos ~Simplification and Colour~
○【後半】:Gender Equality by Emma Watson
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≪FIRST HALF≫
<Agenda>
Brand Logos ~Simplification and Colour~

Definition: brand logos include letter marks, pictorial marks emblems, icons, and symbols.

Branding is a significantly important process that companies undertake to convey the right images to their customers. Through this process, they can create the brand identity which is always connected with the brand. Creating a good brand logo is one of the most important branding methods that almost all companies have to consider.

In spite of such importance of brand logos, most of you may not even notice that you see brand logos in daily lives because they are scattered everywhere these days. This workshop will hopefully give you an opportunity to think about brand logos.

Note* In the last 5 minutes of the workshop, your group will share your answer of Q4 with the neighboring group.

<Questions>
1. Some famous logos have hidden meanings or messages. Share any background information you know about brand logos.

2. Some companies change their brand logos and make it simpler than before. What are some pros and cons of changing/simplifying the logo?

3. Many logos use blue as a brand colour. What makes blue extensively popular for brand logos?

4. Go to a website “Brandlogo Mark Maker” (https://brandmark.io) and try to make your own E’s club logo.
   (1)Enter “E’s club’ as Brand Name. (Tagline is optional)
   (2)Enter a couple of keywords of E’s club (these words do not appear on the logo)
   (3)Choose at least one colour style
   (4)Among the options, choose a logo that describes E’s club the most.
   (5)Prepare to explain why you like the logo to your neighbor.

≪LATTER HALF≫
<Agenda>  
Gender Equality by Emma Watson

<Article – Video>
Emma Watson at the HeForShe Campaign 2014 – Official UN Video
https://www.youtube.com/watch?v=gkjW9PZBRfk
※Please select English subtitle in setting if you need.

(Transcript)
https://www.unwomen.org/en/news/stories/2014/9/emma-watson-gender-equality-is-your-issue-too

<Questions>
1. What did you think after you watched a speech of Emma Watson?

2. What do you think about Feminism? What kind of impression do you get when you hear the word “Feminism”?

3. Have you ever met feminists in your life? If you don’t mind, please share your experience and what you thought about them.

4. Have you followed your gender roles? Please share what kind of gender roles there are in your life.
(Such as academic degree, career, fashion, body shape, personality, expression, preference of color/food/drink.)
Ex.) I am a prisoner in the cult of muscle. I work out everyday and wear tight clothes to show up my muscle.
※Please prepare for sharing your group’s idea of Question 4.

5. Do you agree that males/females should keep their gender roles so as to be “good” men/women? Please share your both pro and con opinions.

<Reference>
Emma Watson Introduces the new HeForShe
https://www.youtube.com/watch?v=u6iJN8OovWg&t=1s

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