第141回 WORKSHOP報告(12月17日) / 参加者84名

1.新人の方の自己紹介
dscf3710

2.後半のマテリアルの紹介 Tさん
dscf3719

3.会場の様子
dscf3717

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《 今回のworkshop 》
○workshop参加人数:68名(うち新人の方:6名)

○【前半】:”How to make Japanese movie industry more competitive in the world”
○【後半】:”Watching less TV and using more Video Ondemand Services”
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こんにちは、E’s club幹事のKです。
本年最後となる12月17日(土)開催の第141回workshopの詳細をお送りいたします。

今回は前半のマテリアルをKさん、後半のマテリアルをTさんにご作成いただきました。
前半は”How to make Japanese movie industry more competitive in the world”、
後半は”Watching less TV and using more Video Ondemand Services”というタイトルでそれぞれディスカッションを行います。

[今週のマテリアル]
≪FIRST HALF≫
[How to make Japanese movie industry more competitive in the world]

Japanese film industry has been producing many kinds of movies and some of them are a big hit also in other countries.

Recently, the movie “Your Name” which is written and directed by Makoto Shinkai is building up lots of fans around the world.
It is now Japan’s sixth highest-grossing film of all time.

So according to following questions, please share your ideas to make Japanese movie industry more competitive in the world.

1. What is your point to evaluate the movies? Why is it?
  (ex. story, movie star, action, etc…)

2. What do you think is the point in common among popular movies to become a big hit?

3. What type of Japanese movies do you think should be disseminated to the world?
  Why? Are there any advantages compared to the movies made in other countries?

4. How do you think that Japanese movies become more famous in the world?

5. By reducing current ticket price, do you think movie industry will be more growing up? If not, how can we?

If time is left, please recommend your favorite movies to others;))

≪LATTER HALF≫
** Agenda **
Watching less TV and using more Video Ondemand Services

** Reference 1 **
YouTube’s Dilemma: How Best To Monetizing Video
http://www.forbes.com/sites/greatspeculations/2016/07/29/youtubes-dilemma-how-best-to-monetizing-video-content/#3ac25dad5cc7

Alphabet ’s (NASDAQ: GOOG, GOOGL) online ad company Google owns YouTube. According to Trefis estimates, YouTube makes up over 12.5% of Alphabet’s value. Trefis also estimates that it generated nearly $12.6 billion in revenues in 2015. However, Alphabet continues to explore avenues to boost YouTube’s revenues. While last year the company launched the ads free videos streaming subscription services on YouTube platform called YouTube Red, it is now exploring a paid YouTube subscription cable service called Unplugged that would offer customers a bundle of cable TV channels streamed over the Internet. Through the launch of these services, the company is trying to disrupt the $64 billion video-on-demand (VoD) industry and the $200 billion TV advertising industry. In this note, we explore the VOD industry and the subscription VOD model. In a second article, we explore how YouTube can disrupt the cable industry and monetize its skinny cable model through AVoD.

Current OTT market

The over the top television market is composed of subscription based video on demand(SVoD), Transactional VoD (TVoD) and Ad VoD (AVoD). The combined market size of the OTT market was estimated at $29.41 billion in 2015, and is expected to grow to over $64.78 billion by 2021, a CAGR of 14.07%.

Subscription VOD is a type of service where the user enters into a subscription agreement that grants access to the video streaming services with no limits. Currently, SVOD makes up over 40% of this industry, and most of the revenue stems from the US. The most dominant player in SVOD industry is Netflix, which reported revenues of $6.78 billion in 2015. The majority of the revenue for this segment originates from the U.S. and Europe. Other regions have failed to contribute significantly. This is because under penetration of the internet and lower per capita income has limited the growth in revenues.

The transactional VoD service offers customers attractive pricing on selected pieces of content. TVOD services are great at effectively monetizing content that is more recent because this type of content is in demand by users. Additionally, content producers can garner premium based on the strength of their content and generate a higher revenue per view.

The AVOD model lets the users view the content for free, while the content platform and generator makes money by showing relevant ads. This stream makes up the majority of the revenue for OTT. While YouTube is the industry leader, this model is not widely explored but is gaining traction among other players in the industry.

** Reference 2 **
Over-the-top content (OTT) (Wikipedia)
https://en.m.wikipedia.org/wiki/Over-the-top_content

** Questions **
1. About TV
1-1. How often do you watch TV?
1-2. What kind of program do you prefer to watch? And why?
1-3. Do you watch TV in real time or record programs and watch them after?
1-4. Do you watch less TV than before? and if yes, why?

2. About Video Ondemand Service on Internet
2-1. Have you ever watched video contents on Internet?
2-2. What kind program do you prefer to watch? And why?
2-3. How do you watch them(PC/Smartphone/others)?
2-4. When do you watch them?
2-5. Do you watch more video than before? And why?
2-6. Have you ever used any Video Ondemand Service like hulu, netflix or dTV?
2-7. (2-6)If yes, how did you choose that?
2-8. (2-6)If no, why haven’t you used any services?
2-9. What kind of services do you want to use?
– low-priced / less Ad-insertion / more and up-to-date programs

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